From free shipping to a percentage off the total sale to a fixed discount, a coupon code can help people come to your website for the first time, or return as a repeat customer. Coupon codes entice more visitors and can lead to more clicks and purchases. Maximize the potential of the Business plan to create the perfect coupon code. However, if you insist on doing everything yourself, here are six changes you can make to improve your website’s conversion value. 6 Tips to Get More Sales from Your Website. Unless you’re an eCommerce store, website sales don’t just happen off of an ad or even one blog post. Selling requires time! If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
- 6 Ways To Get More Sales On Your Website Account
- 6 Ways To Get More Sales On Your Website For Cash
- 6 Ways To Get More Sales On Your Website Page
- 6 Ways To Get More Sales On Your Website Domain
Traffic is the lifeblood of any online business. And success is difficult to achieve without it. No matter how much time, effort and money you've put into building your website, if you're not getting traffic, the value of your site drops because of all those potential customers who never see it. And that's just bad for business.
Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website's Traffic
So, given that driving more traffic to your site will increase your online business's odds of success, you jhave to figure out: How do you do it?
Based on my time building and growing numerous websites, here are six tried and tested techniques I've found work in driving traffic to your website.
1. Recognize that content is king.
You may not see the results overnight, but a robust content marketing strategy is one of the best ways to increase traffic to your website in the long term.
In the past, this may have meant stuffing your page with keywords in an effort to artificially boost your search engine result page (SERP) ranking. But Google now explicitly advises against this. While it's still important to create SEO-friendly content (Wordstream has a helpful guide on how to do this here), Google's increasingly sophisticated search algorithms do a better job all the time of 'sniffing out' quality.
Shortcuts, like keyword stuffing to outsmart Google's algorithm and increase a page's ranking, have not only become ineffective, but Kissmetrics warns that they may actually lead to your site being penalized by Google. Additionally, quality content is far more likely to be shared, resulting in more back links to your website. Back links not only drive more organic traffic, they also improve SERP rankings.
According to SearchEngineWatch, results on the first page of Google receive 92 percent of all traffic. Organic traffic tapers off precipitously from there. Improving your organic search results by creating quality content is one of the best ways to drive more traffic to your site.
Related: 50 Easy Ways to Drive Traffic to Your Website
2. Get social.
Being active on social media is one of the best ways to stay engaged with your audience and drive traffic back to your website. Hosting giant GoDaddy found that 61 percent of its high-traffic sites had an attached Facebook page. While having a Facebook page and a Twitter account is more or less considered a requirement for online businesses today, don't neglect the less-established platforms.
Let's say, for instance, that your business is primarily B2B. In that case, LinkedIn can be a gold mine for leads. Does your business sell products with a strong visual identity? Instagram lets your pictures tell a thousand words. Digiday notes that organic reach on Facebook is becoming ever harder to achieve, so expanding your social media footprint is one of the best and most cost-effective ways to reach your customers.
3. Optimize for mobile.
In May 2015, Google announced that the volume of searches on mobile devices had surpassed those on desktops for the first time. This trend has continued, and with mobile devices getting faster and more sophisticated, there's no reason to think it will abate any time soon. Not surprisingly, Google now factors into its SERP rating how mobile-friendly a website is. It even offers a free tool that can tell you how mobile-friendly your website is.
In addition to the effect mobile-friendliness has on your website's SERP ranking, it can also influence consumer trust in your business and the likelihood that people will recommend it. Google found that 89 percent of people are likely to recommend a brand after having a positive brand experience on mobile. Even in this digital age, word of mouth is a powerful tool for driving traffic to your website.
4. Optimize for speed.
Another factor that not only affects SERP ranking but greatly impacts usability is page speed. Nobody likes to sit around waiting for a page to load. According to Kissmetrics, 40 percent of people abandon a website that takes more than three seconds to load. One of the most common culprits when it comes to slow page-load times is image size.
Free tools such as ImageOptim make it easy to compress your images before you publish them on your website. Depending on what platform your website is built on, plug-ins like Smush for WordPress can optimize all your images retroactively. If your website is image-heavy, this can substantially improve its performance.
Once again, Google offers a free tool that gives you insight into how the speed of your website measures up.
5. Email marketing.
Virtually as long as there's been email, there's been email marketing. It's become so ubiquitous that on occasion observers have predicted its demise. While cold-emailing may be on life support due to the efficiency of spam filters and regulations like GDPR, marketing to a list of engaged subscribers remains one of the most efficient means of driving traffic to your website.
What better way to communicate about new products and services or content then by sending timely, relevant and personalized emails to your subscribers?
If you're in the business of ecommerce, automated email marketing tools like MageMail can help significantly boost your sales. These solutions allow you to retarget customers who have browsed your site or added items to a cart without completing a purchase. Abandoned-cart emails have an astonishing average open-rate of 40 percent if sent within three hours of abandonment, according to Business Insider.
6. Pay-per-click and social media advertising.
While organic search may provide better ROI for your business in the long term, paid search can potentially deliver results more quickly. A well-thought-out and executed pay-per-click (PPC) campaign through Google Adwords can lead to dramatically increased traffic.
Be sure to do your research, though. PPC campaigns can quickly become expensive if insufficiently planned and targeted. Keyword Planner, from Google once again, is an invaluable tool, but don't stop there. Ahrefs can help pinpoint exactly what your competitors are doing with their paid search campaigns. SEMrush can show you competitor budgets, best keywords and their most profitable ad copy. Armed with this knowledge, you can adjust and improve your PPC campaigns accordingly.
I've already discussed the importance of having a robust social media strategy to drive more traffic to your website. Increasingly, though, creating and sharing quality content on your social media channels is no longer sufficient in itself.
This is particularly true of Facebook, where recent changes to the newsfeed, dubbed 'Facebook Zero,' have made it even harder to reach followers organically. Enter Facebook ads. Utilizing its vast stores of customer data, Facebook allows you to really drill down on your target audience, serving ads only to the demographic you define.
Related: How to Make More Online Sales With a Low-Traffic Website
6 Ways To Get More Sales On Your Website Account
It's difficult to argue that it's never been easier to launch an online business. One consequence of this is that it's never been harder to stand out from the crowd. Put the six tried-and-true traffic-building strategies outlined above to work for your online business today. The search-engine results will speak for themselves.
Best Ways to Increase Sales on your Website. Sales and Lead Generation Tips
When you get into business line, your aim is to make more and more sales and earn more and more money. Every business is established with the aim of achieving growth & success. This success comes with increased sales. More the sales, more you grow.
It gets as simple as that. But wait, it is not as simple as it is said. To increase your sales, you need to see what works and what doesn’t work for your business. You need to look out for the cost effective ways to run your business. You need to test various things regarding your website, target audience and more.
To guide you here, this article outlines some of the best and easy ways to increase sales. Children of virtue and vengeance pdf free download.
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The Tips that you should implement on your website for increasing Sales and Generating more Leads
[ 10 Different Ways to advertise your Website ]
Sales and conversion tips to get more leads sales from your website
1. Do not fill your home page with wide range of products or services
On your website’s home page, offer one product or service. Do not make it a mess by listing large range of products there.
Doing so will help you in focusing on the questions that would come from the visitors related that product. Things will become more manageable this way.
This does not in any way means to say that you must not sell rest of your products. You can sell them through other web pages on the site.
6 Ways To Get More Sales On Your Website For Cash
2. Keep in touch with your subscribers
Adjust your opt-in offer to get more and more loyal customers. You must wondering what opt-in offer is? It is your tool that helps you collect your customer’s email ids, setting up a proper email list so as to allow you to build relationship with them by way of keeping in touch.
Place your opt-in offer on the page where visitors can easily see them or say which catches visitor’s attention. The place could top fold of your home page or in a pop-up ad or other. You must even try testing it by placing it on every page of your site so that more visitors can see it and you get more subscribers.
[ How to use Snapchat to promote your Website ]
3. Pop-up ads are impactful
Yes, when it comes to promotions, then pop-up ads are little magicians. These are small windows that suddenly appears in the foreground of visual interface. It has special offer or other information for you and attract web traffic.
Today, pop-ups are used extensively in advertising on the web. For years, these have been very useful tools for online marketing.
4. Highlight benefits in your headline
The first thing that visitors see when they visit your website is your headline . You need to make sure that the headline is highlighting the problem your target audience is facing and to its rescue, stressing on the main benefit of your product or service is offering.
Your headline must be able to grab attention of your visitors and motivate them to go through your sales letter.
6 Ways To Get More Sales On Your Website Page
[ 10 fastest Ways to Market and Promote your Business Online ]
5. Convince Readers
Enhance your visitors trust in you. Give them the reasons to put their trust in your product or service. Establish a problem and show them how you solve it.
Use your home page for the same. You can also use your customer’s testimonial in your sales letter that depicts how your product or service has solved the issues in the past. Convince your visitor that you are the one who can solve their problem.
6. Focus on “You” instead of “I”
Very often it is seen that in their sales copy, businesses do not focus on their readers instead they use sentences like “I made”, “I designed” and so on that does not make the reader feel their importance to the business. Focus on “your” , “You” instead of “I”, “Me” or “We”.
7. Call to action
Convince your readers/visitors to buy now! Use call to action button on your site page that reflects a sense of urgency.
Attract them by offering bonuses, by offering price discount for limited-period so that they can hurry to grab it and various such ways.
8. Avoid using references like “Buying” “Cost” “Sale”
Improve your sales letter by making sure that you don’t mention anything that looks like you are forcing your visitors to make a purchase or spend money. They themselves should get interested in your offering, so try to list down the benefits they can avail from the product or service instead.
Do not just start with sales pitch at the very beginning stage in your sales copy. Sell when they start relating to the problem & get interested in buying.
9. Add Images
Images makes your product more tangible and desirable. But do not just start adding images one after one before highlighting the product benefits.
6 Ways To Get More Sales On Your Website Domain
Place the images near call to action button. Do not reveal the product too early. Get the audience interested through the benefits laid and then you can reveal your product.
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