How To Write Content For Your Website

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  1. How To Write Quality Content For Your Website
  2. How To Write Content For Your Website
  3. How To Write Good Content For Your Website
  4. How To Write Content For Your Website
How to write content for your website on wordpress

Content writing for your website is actually really simple.

Dont be afraid to write with authority. Tip 7: Write for Your Audience. You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. Before deciding on what content to include on your site, establish who constitutes your website’s target audience. Understanding, or at least identifying, who you are speaking to will help provide clarity as you plan the remainder of your content. This will also allow you to gauge whether or not information is clear or even necessary. To build strong web content, give away your main point, your best information, at the very beginning. @JuliaEMcCoy Click To Tweet Then, use the rest of the post to offer supporting facts. Here’s an example from a fairly recent post on our site (Why Your Content Marketing Must Have Focus). How To Write Content For Your Website. Sit down and write a list of all the things you want to write about. Add the “gaps” you see at your website, things you know you should have content about but have not yet created it. You should have plenty on your to-do list after this. Remember that content doesn’t have to be text.

Learning how to write for your website will take time and effort, but is very important if you want to increase your traffic and search engine rankings. Writing original content will help you achieve more exposure in the search engines, who reward sites that publish unique articles.

It’s too easy.

In fact, anybody could do it.

But if you’re looking to write content that’s actually engaging and makes your reader stick around, you need to write web copy in an engaging way that solves their problems, and that’s a whole different ball game right there.

Table of Contents

Tips To Write Quality Content

Final Thoughts

People that browse the net are looking for something specific.

If your copy fails to capture their attention in the first 2 seconds, all the blood, sweat and tears you’re poured into your piece is just not gonna get any attention.

Since we’re a generous group people that genuinely wants to help our readers, we’ve come up with the definitive, the one and only guide you’ll ever need to improve your web content writing game.

But first, let’s define what website content actually is, and why it’s important that you actually write content that is effective and engaging.

How Does One Define Good Website Content Writing?

So, good website content writing is actually very straightforward.

  • It needs to sell.
  • It needs to be engaging.
  • It needs to have a purpose.

The whole point of good website content writing is to write in a way that’ll rank better in Google searches, yet appeals to the eye of your readers.

This should make them stay on your page a little longer, which will hopefully lead to a sale.

I’m sure you’ve heard this before somewhere, but content is king, and it’s even more apparent when it comes to website content.

When people visit your webpage, they are looking for information on something specific, a unique point of view or an unbiased opinion.

If you can present them with what they want, you’ll provide value to them, and that, ladies and gents, is what we call quality content.

Why Quality Website Content Is Important

You see, quality content isn’t just a one and done thing. Quality content, lives. It gets shared. It sells.

Regular content will stay relevant for maybe a year or two, but people see value in a well-researched quality article, and it will stay relevant for years

Heck it might even go viral.

People will visit your site for years to come, just because of that one piece of precious content.

This is what quality website content can potentially achieve for you:

  • It engages your audience, keeping them on your page longer
  • It sells
  • People will want to share them
  • If it’s informative and accurately written, your article will become a point of reference in the internet, which means people will link to you, which directly translates into stronger Google rank power
  • With better rankings, more people will read your article, which compounds into more sharing, more incoming links – the effect snowballs.
  • You’ll end up selling more as your article goes viral.

This is the power of content marketing, and if you can master it, you’ll literally be able to turn your words into gold.

Let’s have a look at what you need to do to write quality content.

Tip #1: Understanding The Buyer’s Journey

If you want to create content that actually catches the attention of your targeted customers, you’re going to need to understand the buyer’s journey. Don’t worry, it’s actually not that difficult.

Let’s assume you’re an online guitar shop owner, and you want to create content to push your readers/customers into a point of sale.

What articles can we write?

How can we use the buyer’s journey to our advantage?

We can break it down into into 3 simple steps:

  1. Awareness & Interest
    (When the customer becomes aware of a point of ‘pain’.)Let’s take for example, the customer develops an interest in the guitar, but he knows next to nothing regarding them.
  2. Consideration
    (Customers start researching on products, solutions and brands.)Now our customer is interested enough to do some research. He doesn’t know what brands of guitar to look at, he doesn’t even know what type of guitar is best suited for him. So he goes online and does his research.
  3. Purchase
    (Customer reaches a decision.) The customer has decided that he WILL get a guitar. He has narrowed down his choices, he has decided how much money he’s willing to part to get the quality he wants. He’s seeking reassurance that he’s making the right choice.

Every article you write needs to make sense according to the buyer’s journey, and each one must push the customer further down the buyer’s journey until he/she completes a transaction.

Simple enough right?


Well now you know what the buyer’s journey is, let’s move on to…

Tip #2: Which Part Of The Buyer’s Journey You Should Target

Obviously, it would be nice to cover the ENTIRE buyer’s journey in one article but that’s not gonna be possible, seeing as the people who read your content are going to be at different parts of their own buyer’s journey.

What we CAN do is come up with smaller articles targeting different parts of the buyer’s journey, so readers in their own personal journey will have something relevant to them as they stumble upon your site.

In a way, this means that ALL of your articles combined will cover the entire buyer’s journey (so you’ve got something for everyone) but they should be able to stand alone as individual stories for a more targeted audience.

Tip #3: Topics To Cover For The Buyer’s Journey

Okay, so you know what the buyer’s journey is, and you know that you’ve got to cover the entire buyer’s journey with broken down individual pieces, but what kind of topics are you gonna write?

Let’s use the guitar again as an example.

Stage 1: Awareness

At this stage, we know that the people searching for your site are just starting to show interest in guitars. You’ll want to write something generic yet relevant enough to catch the readers’ eye. What can you write so that they’ll stumble across your article and stay for the content?

  • 10 best beginner guitars
  • Guitars famous rockstars use
  • Play any song with these 4 chords
  • How guitar music helps with depression
  • Music & mental health
  • 10 song you should learn on the guitar
  • Master these popular songs with 3 basic chords!

Stage 2: Interest

At this point, the reader is already actively researching guitars. He’s comparing prices, features, tone, sound. He’s hungry for data and he’s looking for more in-depth information.

What can you do to catch their attention?

  • Content that contains reviews
  • Comparisons with other similar guitar brands
  • String comparisons
  • Write about price vs value
  • Document your own experience playing the guitar.
  • Write articles on which guitars are better for rock vs jazz music

Stage 3: Consideration

By now, your readers are ready to buy. They know roughly how much they’re willing to spend, they just don’t know exactly which guitar brand to spend it on. They most likely have an idea in mind, but they’re looking for reassurance.

Your article needs to be more transaction focused. Your readers need something to push them over the edge, data that reassures them that they are about to make the right choice.

So give them what they want to read!

  • The best value for money guitar
  • 5 cheaper alternatives to the Les Paul Gibson
  • Top 10 pedals to get that classic rock ‘n’ roll tone
  • Best accessories for your new guitar
  • Best guitars for under 1,000USD

Tip #4: Keyword Research and picking your keywords

If you didn’t know by now, the keywords you use in your website content will determine the relevancy of your article in eyes of the almighty Google.

This means you need to pick your keywords, use them correctly, and watch as your site comes out in the first page of Google’s search results.

It’s actually not too difficult to do.

Step 1: Confirm the search demand

You just need to start by confirming if there’s a demand for the topics that you’ve decided on. You can use tools like SEMRush, Google trends or

There are plenty of other free keywording tools out there. You might have to pay to use some of them, but they’re well worth the money.

A quick search reveals that there are free tools too, so you’ve got no excuse to do everything you can research keywords.

Step 2: Identify your keyword

Once you’ve confirmed your research, you need to narrow down your keyword selection to 1 or 2 main keywords for each article. This will help you in your writing.

Step 3: Tweaking

If you find that there’s a lack of demand for your topic, all you have to do is tweak the topic a little to cater to what people are searching for.

For more in-depth info on keyword researching, hop on over to here for a very well-written article by our friend, Tim Soulo.

Tip #5: Article Length

This part is a little tricky.

In one study done on Wikipedia articles, it says increasing the word count of an article will result in higher trust. But based on our experience, readers will quickly lose interest (and might not even bother reading) if the article is wayyyy too long.

But again, if the content interests and manages to engage the reader, that reader will most likely stay on and continue reading your article.

Actually, only 16% of the people that stumble across your piece will stay on and finish reading everything, but those are the people that are actually looking for useful data, so make sure your content appeals to them!

What you’ll need to do is to research your topics thoroughly so that what you write becomes useful to your readers. When you do that, your website content piece should naturally fall between the 1,500 – 2,000 word range , and that’s the sweet spot.

When your readers find your articles useful, they’ll naturally spend more time on your site trying to understand and digest the information you’ve shared with them.

This keeps them engaged, and also helps your website content piece appear more authoritative in Google, which makes for better search rankings!

Tip #6: Best Practices for Website Content Writing

Okay, go grab yourself a cup of coffee, we’ve got a whole lot to cover in this portion.

Web content writing is actually very tricky. You need to write long form content so that Google recognises it as something worthwhile, yet you’ve got to chop it up and keep it punchy so that your human readers remain engaged.

It’s going to take a little bit of getting used to especially if you’ve been writing for other mediums, but remember, you are not writing literature.

In the world wide web, readers are impatient, and they’ve got the attention span of a 12 year old on a sugar high.

Here’s a list of good habits to adhere to when writing for the web.

  1. Write Simple, Impactful Copy that Sells!We’ve got this one, which takes a more in depth look about writing effective copy!
  2. Don’t write for yourself!The internet crowd is a very impatient crowd. Get to the point. Remember, you need to communicate, not impress.
  3. Emotions Open up the walletGood content sells because it made the reader feel something.

    Take this for example.

    This fried chicken tastes really good.
    You know what makes this fried chicken taste really good?
    The crunch of the skin. The aroma of all its herbs and spices. The juiciness of its flesh as you bite into it.

    See the difference?

  4. Make your headlines count!If you want to learn more about writing headlines that work, check out what we came up with previously over here.
  5. Understand that internet reading habits are different!People don’t read your copy, they scan through it, looking for keywords. Pepper your articles with useful data and keywords to keep your audiences engaged!
  6. Don’t overdo keywords!Keywords are meant to help Google understand your article, but when you overdo it, your article might be shadowbanned from Google searches and you won’t even know it.
  7. Practise SEO researching!Start with you seed keywords, then do your research and discover what works for you! With proper keyword research, you’ll find the best topics for article topics.

    While you’re researching, check out this article for ways to create content that drives traffic!

    Pro tip – use tools like SEMRush to see what keywords your competitors use!

  8. Hyperlink everything!Got your information from somewhere? Link it!

    It’s just good internet ethics. It also helps your article appear more solid and authoritative, which means better ranking!

  9. Use the Skyscraper techniqueThe skyscraper technique is simple, but it’s not easy. The purpose of it is to create an article that’s the most informative, most accurate, most epic resource out there, something that will give your readers no reason to search for information elsewhere (like the one that you’re reading now!).

Wrap Up

There are so many things to cover when it comes to website content writing, and it’s nigh impossible to talk about them all in 1 article. We’ve tried our best to cover the most important tips and habits for web content writing.

Remember, research is key to successful articles!

  • Research your keywords and take the time to learn and understand the buyer’s journey. It’s so helpful in the long run. Understand what goals your readers are trying to achieve, then come up with articles that helps your readers.
  • Put yourself in your readers’ shoes. They log on to your site because they need a solution to a problem. Sincerely write articles that’ll help them, and make sure to proofread your piece or get someone to proofread it for you!
  • Last but not least, learn basic copywriting skills. Copywriting and website content writing are very different than writing for traditional media. You need to write to communicate, not to impress, and that will lead to sales.

For more web content and writing tips, make sure to go through the links in our website. We’ve got a whole bunch of content that’ll help you out!

Well, we’ve come to the end of this piece and we hope that this article has managed to help you out. Let us know what you think!

Better yet, if you have your own little tips for writing website content, feel free to share them with us!!

Knowing how to write good content for a website can be difficult, especially when you’re new to the process and you are unsure about what good website content looks like. It is important to understand the basic steps when writing a blog post, so you can make it the best it can possibly be. Things to keep in mind include, knowing your audience, using facts and figures and keeping your content original. This guide will take you through the key steps you should consider when writing quality content for your website.

1. Pick a topic and stick to it

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Firstly, you must know what your topic is before you start writing about it. If your content lacks clarity about what your chosen topic is, it will confuse your readers and it will discourage them from reading your content. One of the keys to writing great content for your website is to write about topics you are interested in, excited about and wouldn’t mind researching intensively. However, you should aim to write about topics that are relevant and fresh (scroll to number 8 to learn more about ‘evergreen content’). Make sure not to go off your topic and maintain consistency within your post by keeping your content simple and precise.

2. Target your audience

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If you are keen on knowing how to write good content for a website, you must know who your audience is going to be. What age range are you targeting? Are they younger than 14? Are they 15-25, 26-40 or 50+? Depending on this, you will have to decide how to write your post.

For younger readers, you will need to be more engaging with your post by including more visuals such as images and gifs. You may also need to use simpler vocabulary to enable them to read your content more easily. If the audience you are targeting are over 50 years old, they might be looking for more formal, complex and informative content.

Also, when writing good content for your website, be sure to think about whether the audience you are targeting are professionals or beginners. If they are professionals; make sure to use industry-specific words and more formal language which they will understand. Try to use reliable and specific sources to inform them on a topic. For example, if your target audience are politicians, include information from websites such as or Contrastingly, if your audience are beginners and learning about a new topic/subject, you can write detailed ‘How to’ guides to help them. Be sure to give them tips and advice, cut out all the complex jargon and keep it simple. E.g. this post – ‘How to write good content for a website’.

3. What is the purpose of your content?

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It is important to know what the purpose of your post is when creating content for a website. Are you writing so that your audience is entertained (you can do this by adding humour, videos and gifs and incorporating a more playful and interactive voice)? Or are you aiming to provide information for your readers? This can be achieved by using statistics/figures, suggesting helpful tips and answering questions which will provide them with knowledge on a certain topic.

Also, it is important to consider the ‘user’s intent’. By ‘user intent’ we mean: what are the readers looking for when searching various terms on their search engine?

There are 4 types of user intent:

  • Informational: Individuals are searching for information on a certain topic.
  • Navigational: Individuals want to access a specific website as soon as they search for it (they already know what they are searching for).
  • Commercial: Individuals are looking to buy something and so are doing their research before their purchase.
  • Transactional: Individuals are looking to buy something after they’ve done their commercial intent searching.

How To Write Quality Content For Your Website

If you are aware of the purpose of your content and you know what the user’s intent is, then you will be one step closer to knowing how to create good content for your website.

4. Structuring your content

How To Write Content For Your Website

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Nobody wants to see a blog post without paragraphing and without a good structure. Thief dlc: booster bundle download free. It’s also off-putting to see a blogpost filled with great chunks of information and a lack of visuals. It is imperative to structure your content in a way which engages your readers and keeps them on your page until your very last word - a messy structure will leave you with a very high bounce rate (which you can decrease by following 5 useful tips).

If you want to be a pro at knowing how to write great content for a website, you should consider taking on-board these guidelines for structuring your content effectively:

  • Create a perfect headline
  • Outline what your content will be about
  • Use subheadings for different points or angles of your specific topic
  • Paragraphing is essential
  • Use bullet-points for lists (as shown here)
  • Order your information: level of importance, worst to best, best to worst, steps to follow in an order (e.g. the method used to make a recipe)
  • Include relevant and reliable links
  • Use coding (e.g. create a clickable contents at the beginning of your post)

5. Get the most of SEO

Photo credit: By Tetiana Yurchenko/

Search Engine Optimisation (SEO) is a crucial part of your post. The aim of creating content is to get readers and make your page popular for the topic that you’re writing about. The best way to do this is by noting down the specific keywords, around the topic you are writing about, which get a lot of volume (searches) per month. The volume shouldn’t be too low or too high – ideally it should be between 10 and 1000 per month. Likewise, it is important to note the ‘keyword difficulty’ - how hard would it be to rank for a specific keyword. If the keyword is too difficult, it may not be worth using. Be sure that you use variations of your keywords and phrases to avoid being too repetitive. Even if you already know how to write great content for your website, don’t overlook SEO - make sure that you are consistent with the keywords which you want your blogpost to rank for.

A great tool which will help you with finding the right keywords for your content is ‘ahrefs’. It would also be beneficial to download ‘Keywords Everywhere’ , which you can add to your browser’s extensions. SEO can be a hard concept to wrap your head around, so here are some SEO basics you should know about that will inform you on how SEO can help you on how to create great content for your website.

6. Include fun, facts and figures


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You may be wondering how to write great content for a website that is both informative and engaging… well look no further – infographics will save your post and appeal more to your audience. According to an essay from Pearson, 65% of the population are visual learners, meaning that infographics can be useful for more than half of your readers.

Use relevant images so that you can explain your points successfully. For example, if your post is about how to fix something on a car, you might want to show a step by step guide using images with captions – this will make your post easier to understand.

Include facts and figures which can be backed up by reliable research. Statistics, numbers and graphs demonstrate that you have thoroughly explored the topic and you know what you’re talking about.

If your post is more light-hearted, don’t shy away from gifs; they can be a great way to add entertainment to your post.

7. Do your research

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Readers aren’t looking for your sweeping statements. Make sure, when thinking about how to write quality content for your website, that you research your topic carefully by checking multiple sources for the same information and double-check that it’s consistent. Avoid quoting and providing links to Wikipedia and other discredited websites because your post will lose some of its value if it’s associated with these.

8. Keep your content up-to-date

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When trying to write great content for a website - making sure that the content you create is up-to-date is very important. This is because if readers find information on your website that has changed and is no longer accurate, it can be misleading for them and they would, consequently, be reading information which is incorrect. For example, if you say that something was ‘built exactly 123 years ago’, the following year it will not be the same figure, so you will need to update the information each year. To avoid this, you could say ‘more than 120 years ago’, which would stay the same for at least 7 more years.

Additionally, you should try to keep your content evergreen and relevant for following years. For example: ‘how to keep fit’ or ‘how to eat healthy’ are topics that are often searched for and are trending most of the time.

9. Keep it original

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Creating content for a website requires you to be inventive and unique. You can achieve this by:

  • Finding new angles for topics that have never been explored before.
  • Carrying out new primary research and investigations to use within your posts.
  • Making sure you don’t copy and paste – use your own words.
  • Using examples to explain a certain point, making it clearer for your readers.
  • Taking photos yourself, so you can include original images in your post.

10. Be sure to edit and amend!

How To Write Good Content For Your Website

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How To Write Content For Your Website

You may be thinking, “great, now that I have followed this checklist, I know how to write quality content for my website.” However, the reality is that you cannot successfully write content for a website if it isn’t proofread, edited and checked for mistakes, multiple times. It can be tedious doing this, but it’s worth it if it means that you will be providing the web with immaculate, high quality content. It is recommended to use websites such as Grammarly to check through your work and make sure you haven’t missed something (spelling mistakes, wrong use of grammar, punctuation errors etc.) when checking through your content yourself. Alternatively, you can ask somebody to check it through for you and give you feedback on how to improve your post.

If this guide has made the concept of ‘how to write great content for your website’ seem like too much work and effort, you could always consider getting help from content writers to write quality blogposts for you and support you with the complexity of SEO. Here is some useful information if you would like to know more about how to choose an SEO company or what to search for when looking for content writers.

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